Pragma Capital
About us

Who We Are

Established to promote positive social impact and private sector development by mobilizing capital in Ethiopia and other frontier & emerging markets

Pragma Capital is a boutique firm engaged in business, investment, financial, and economic advisory services with a primary focus on developing strategic entry and growth planning for individuals and companies demonstrating investment in Ethiopia. At Pragma, we aim to provide tailored financial services to our clients by tackling their pressing issues and helping them reach their full growth potential, ultimately building a better financial and capital market in Ethiopia. The firm is ran by principal advisors and a network of highly-qualified consultants and industry specialists synergically deployed on a project-by-project basis to deliver the best results, ultimately allowing the client to make well-informed decisions.

Our firm is led by a board of directors with diverse industry experise and highly qualified associates and analysts that strive to deliver the best service in their respective departments. This is to ensure each assignment is carried out with the utmost care to deliver the best results, ultimately allowing clients to make well-informed decisions.

Our Purpose is to help build a better financial and capital market in Ethiopia.

our values


Our core values constitute the 5 Hs

Honesty We believe honesty is the basis for fostering a strong relationship with our clients, other stakeholders, and our team

Humility We strive to be humble leaders that inspire the next generation of leaders to come

Human to Human We believe in knowledge and experience sharing and ensuring diversity, inclusivity, and representation within our team

High Quality We’re standard setters in all we do

Hard Work We push to push the limit despite all odds

Our Services

What WE Provide

Corporate Finance Advisory

We help organizations evaluate and navigate corporate transactions with services that include business modeling, merger & acquisition (M&A), and valuations.

Private Sector Development

MSMEs and Startups are the backbones of the economy, and Pragma wants to be actively engaged in the ecosystem to create an enabling environment.

Research & Market Insight

We provide data-driven analytics and insights on the capital market, business, economics, finance, and investment with robust and in-depth analysis of key sectors and industries for decision-makers in both private and public spheres.

Investment Management

We assist individual and institutional clients with their portfolios to achieve their financial objectives.

Regional insight with a global perspective

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